How to recognize greenwashing: a list of risks and signs
Growing consumer awareness of ecological issues is driving companies to seek solutions to do business more responsibly. However, this need can, at times, lead to a greenwashing communication strategy – one of the most common pitfalls today. What is greenwashing? The attempt by a company to“go green”, creating a positive image of its activities and products.
We have listed 7 signs to identify and avoid greenwashing: read our latest Bit on Sustainability, published on the Sustainability News&Insights section of our website.
