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12 October 2022

How to recognize greenwashing: a list of risks and signs

Growing consumer awareness of ecological issues is driving companies to seek solutions to do business more responsibly. However, this need can, at times, lead to a greenwashing communication strategy – one of the most common pitfalls today. What is greenwashing? The attempt by a company to “go green”, creating a positive image of its activities and products.

We have listed 7 signs to identify and avoid greenwashing: read our latest Bit on Sustainability, published on the Sustainability News&Insights section of our website.