Soft Touch: labels and elegance

Embellish luxury or high‑end packaging

The experience of consumers is no longer guided exclusively by the visual look of the label but also by a tactile factor: a multi-sensory experience that conjures up feelings of calmness and well-being, along with elegance and refinement. All sensations that are closely linked to the world of luxury packaging.

Match it with a matt packaging

Soft Touch is also particularly suitable on matt effect packaging, since it allows it to maintain the same visible aesthetic aspect, while providing an enjoyable tactile experience, giving a uniform and homogeneous softness to the entire surface of the label, with a pleasant velvety touch including on printed areas.

Make the most of Soft Touch labels

This lamination can be combined with a “clear on clear” label and applied to packaging with decal sticker printing on the back. If a shower gel, shampoo or body cream -for example- is used in a very humid or wet environment, the Soft Touch laminated label becomes clear and creates a “window”: this will surprise the consumer with a new message in the internal decal, which was invisible till then.