One label. Two circularity pathways. SH6020‑W PLUS supports both glass reuse and high‑quality recycling.

SH6020-W PLUS helps labels perform reliably throughout the bottle lifecycle while supporting the growing adoption of return and refill systems. Validated by France Consigne through Bout’ à Bout testing, it has demonstrated effective label removability under real industrial washing conditions in alkaline bath, enabling bottles to be efficiently prepared for their next life.

SH6020-W PLUS also supports high-quality glass recycling by contributing to the production of A-grade glass cullet. Validation by Stazione Sperimentale del Vetro confirmed effective label separation after the crushing process, helping reduce contamination and maximise the quality of recycled glass destined for new bottle production.

The Packaging and Packaging Waste Regulation (PPWR) is accelerating the shift toward reuse, recyclability, and waste reduction. Beyond requiring packaging recyclability by 2030, it also introduces reuse targets for beverage packaging, increasing the need for solutions that support multiple circularity pathways. SH6020-W PLUS addresses these requirements through a single adhesive technology that enables both design-for-recycling and design-for-reuse. By reducing the need for multiple label specifications, it simplifies material selection, lowers SKU complexity, and helps brands prepare for future customer requirements, EPR schemes, and regulatory developments with greater confidence.